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“That’s every artist there is: you do one or two things, but can you really deliver?”Ĭudi answers “what else you got?” succinctly on the album: everything. “I loved, but with one mixtape, it’s like, ‘Okay cool, but what else you got?” he remembers to Billboard.
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Early fans - like fellow rapper Logic, years before he’d become a household name in the hip-hop industry - waited with anticipation. The secret about the Cleveland-born musician was out and pressure was mounting: Kanye West and under-the-radar don’t exactly go hand-in-hand. Music and was able to slap an ‘executive produced by Kanye West’ label on a forthcoming debut record. Shortly thereafter, Cudi signed to G.O.O.D. Following the tape’s success, West tapped Cudi to help out on 808s & Heartbreaks, a project that breathes the latter’s influence and that set a synth-drenched, less-is-more production precedent within the genre in its own right. 3-peaking “Day N Nite” - and was hardly an artist on the outside looking in any longer. Guided by soul-baring diary entries over genre-blending beats, Cudi’s Man on the Moon uniquely captures the peaks and valleys of the human mind on a day-to-day basis - moments of unadulterated bliss and boundless promise intertwine frequently with equally intense, deep moments of vulnerability, anxiety and sadness - in a way that few hip-hop projects had accomplished before, and that many have attempted to recreate since.Īt the time, Cudi was slightly over a year removed from A Kid Named Cudi - his ambitious debut mixtape that sampled multiple Outkast tracks and included the first appearance of his biggest Hot 100 hit to-date, the No. 15), and in many ways feels more suited for 2019 than it does for 2009, thanks to the precedent it set a decade ago and the many followers it inspired in its wake.
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The debut album celebrates its 10th anniversary on Sunday (Sept. Coincidentally, West’s 2016 comments came just a few days after the birthday of Kid Cudi’s most influential project, Man on the Moon: The End of Day.